New Era
In the 1920's, Erhardt Koch, a German immigrant, a skilled craftsman saw an opportunity to reimagine the process and rthe quality of the fasion headwear. He started his own company called New Era, the company produces 60 000 Gatsby-style caps during his first year of activity. 
After decades as the official on-field cap of MLB, New Era became the official sideline cap of the NFL in 2012, and, in 2016, became the official on court cap of the NBA; making New Era the only brand in sports history to have exclusive on-field, sideline and on court headwear rights for all three major U.S. leagues at the same time.


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