In 1895, JW Foster began to produce running shoes, in 1958 his two grandchildren created the brand Reebok, named after an African gazelle. In the 1980s, Reebok became a key player in footwear and sports equipment, particularly with its Reebok Classics range. Today, Reebok is organized around several divisions, as much in sports such as Crossfit as fashion with its timeless Classic ranges.